Online casinos in the UK are facing strict rules regarding advertising laws and are experiencing government clampdowns on their promotionial practices. Although these rules are part of national law, the online gambling sites seem to feel that they will put a damper on their growing success. Tessa Jowell, Culture Secretary, is on the prowl to find and shut down online casinos that are advertising the value of prizes or are offering free entry into online tournaments.
According to gambling laws in the UK, online casinos are permitted to promote their brands but are forbidden from offering rewards to lure online casinos fans to sign up and play. The secretary continue to say that the reason for the regulations being ignored had to do with advertisements found on London Underground platforms, taxis, and newspapers.
Because most online casinos are located offshore, these online gambling sites are not subject to UK laws. However, Ms. Jowell stated that she plans to focus on the advertisers and publishers in the UK who work with these online casinos. The proposed government actions, if followed through, will cause many investors to think twice about investing their money in these Internet gaming sites, making the future growth of online casinos offshore and within the UK sector more unclear than ever before.