At the KidScreen Summit, long considered
to be a premier event that unites buyers, sellers, creators, agents
and suppliers working in the kids entertainment marketplace, Oxman
will speak on a panel which covers New Media Marketing with Paul
Jelinek, VP Business Development and Operations, Nickelodeon
Online, and Eric Greenwald, VP Advertising and Business
Development, Neopets, Inc. Topics to be covered in the panel
include: discussion of the new technologies and entertainment media
competing for kids" attention, how that has changed the way
children consume media, and how innovation is a necessity for
marketers who want to break through the clutter.
Since the firm was founded three years ago, JAM
International Partners has been at the forefront of branded video
entertainment both on the developers side and on the side of major
advertising brands. Having worked with companies such as Microsoft
Game Studios, UbiSoft Entertainment, and Eidos Interactive, Oxman
and Andrew Ross, co-managing directors of JAM Internationals North
American practice, divide their time between the firms two U.S.
offices in Chicago and New York.